2003-Present: Marketing Director, Mustang Dynamometer, vehicle testing equipment

·         Develop annual marketing and advertising plans, set goals for new products and markets.

·         Create & place all printed and on-line advertising and promotional materials.

·         Tradeshow booth management & coordination (SEMA, PRI, Testing Expo, SAE, Big-I, etc.).

·         Manage $650,000+ annual advertising budget; negotiate annual advertising contracts with Primedia, HFM and other large publishers.

·         Regular product placement on TV shows such as American Chopper, Tuner Transformation, Two Guys Garage and Hi-Rev Tuners.

·         Supervise corporate & promotional video production.

·         Develop entirely new corporate image with new promotional materials & ads in national magazines.

·         Design and maintain www.mustangdyne.com, including features such as the Dyno Locator.

 

2001-2003: Technical Writer, Pepperl+Fuchs, Inc., factory automation equipment

·         Write application articles for customers. Published in more than a dozen industry journals.

·         Develop copy for advertising, catalogs, brochures, press releases, display panels & show literature.

·         Create digital catalogs with navigation features for CD-ROM and on-line distribution.

·         Create and distribute product press releases.

·         Work with engineering staff to create product specification data sheets.

 

1996-2000: General Manager, Mallett Cars, LTD., high-performance street & race Corvettes.

·         Write, design and program www.mallettcars.com, the company web site & on-line catalog.

·         Write & distribute press releases and technical articles.

·         Parts procurement & shop management.

·         Design, write and produce Mallett Performance Parts mail-order catalogs.

·         Create all marketing & advertising materials. Manage $12,000/month advertising budget.

·         Presentations for General Motors executives & engineers, as well as Corvette enthusiasts.

 

1994-1995: Head Technical Writer, Actron Manufacturing Co., automotive diagnostic equipment.

·         Write all technical and instructional materials included with tools and equipment.

·         Design & layout of all instruction manuals.

·         Work with engineers in developing new products for new markets.

 

·         Shaker Heights High School, Shaker Heights, OH: graduated 1988, with honors

·         Vanderbilt University, Nashville, TN: 1988-89. English (Literature & Journalism)

·         Miami University, Oxford, OH: 1989-1992. Bachelor of Arts, Literature & Journalism

·         Case Institute of Technology, Cleveland, OH: 1996-98. Mechanical Engineering

 

 

·         Microsoft Office products, Adobe Photoshop, InDesign, PageMaker, Acrobat, Pit Stop, Quark

·         NEO-SCCA autocross E-Street Prepared Champion, 1993-1995.

·         Restoring a 1941 Buick Century (www.harwoodperformance.bizland.com/1941buick/index.html)

·         Builder of “FrankenRanger,” a 1997 Ford Ranger Splash with a supercharged Mustang Cobra V8.